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Search Engine RegistrationThe most important factor in a successful website is getting people to actually visit your site. You could have a ready well design website which is certain to impress your potential new clients but if nobody actually visit your site, it's not going to bring you the success you had dreamed of. |
What is Search Engine Optimisation?
Search Engine Optimisation (also called SEO or web positioning) describes the process by which websites are enhanced to achieve good results in search engines and web directories. 'Good results' generally means that your site appears in the first page, or top 30, of the list of websites returned by a search engine for a particular word or phrase search.
The optimisation process looks at factors such as keyword focus, page content, headings and titles, page code (META tags), page format and website popularity, and determines a site configuration and submission strategy to maximise your chances of being highly placed in search engine and directory listings for selected key phrases.
Why do I need it?
Your customers use search engines more than any other method to locate websites (81% of web users according to Forrester's 'UK Internet User Monitor' 2000). Good positioning in the search engines and directories will DRAMATICALLY INCREASE your visitor traffic. Optimising for the best search engine positions will be the most important - and the most cost-effective - marketing investment you make in your site.
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