Website
Design
You have registered your
domain name, your web space is organised, now you need a professional looking
web site. We generally recommend that companies begin with a brochure type
site, which includes logos, images, text, contact information, company history,
products & services, catalogue etc. All sites are fully scalable, to
full e-commerce capabilities and/or database driven. At this design stage,
the 3 most important factors for a successful website are:
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* Visually pleasing
* Informative
* Ease of use and navigation |
Once you have your
site up and running, it can take some time for it to become 'noticed'.
This is where website promotion becomes very important. Web site promotion
can be divided into 2 broad categories, online & offline. Online promotion
includes, submission of your site to search engines and directories, mailing
lists & banner advertising, with offline promotion including such
simple measures as incorporating your new website address on all your
stationary, advertising in industry specific media, word of mouth etc.
Effective Web Design doesn't just happen
Our formula for success is based on a collaborative approach. In order
to deliver the optimal solution to meet our client's needs, Interpoint
adheres to a comprehensive five-step process:
1. Define - We make it our business to understand our client's
business, mission and long-term objectives in addition to the project
objectives. Only then can we craft a strategic plan of action and establish
the requirements of the project, the budget, and the project's success
criteria.
2. Analyse - Once we have defined the objectives of the project,
we work with the client to determine the best functional and technical
solutions to meet the requirements. Our expert analysis yields carefully
considered recommendations, which we convey to clients in language they
can understand.
3. Design - After the client has approved the site infrastructure, Interpoint
begins work on developing a functional prototype. This prototype will
serve as the basis for the process of evaluation and refinement that follows.
4. Build - Based on client feedback, Interpoint builds out the
prototype to house the content. This stage is also accompanied by a continuous
assessment and testing on multiple platforms to ensure quality, functionality
and optimized navigation/loading time.
5. Deploy - In the final step, Interpoint will assess the site's
performance and measure this against the project's defined success criteria
as well as standard best practices. If applicable, we will hold training
sessions for the client's staff, enabling them to maintain their new business
portal. We conclude each project by opening a dialogue with the client
on how to approach the next generation of deployment.
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